This area is where you feed and refine what Superlemon knows about your business. Better inputs here mean better drafts, suggestions, and tone in Content Studio.

Starting from the hub

Open the Intelligence or brand-and-knowledge section from your workspace home. The hub summarizes how complete your setup is and links into each topic below.

Sources

Add the websites, docs, and references your team trusts. Superlemon uses these to answer questions, draft copy, and stay aligned with how you already talk about the product. You can open a source later to see what was pulled in or refresh it when the site changes.

Brand and voice

Review the brand summary and tune it until it sounds right. Then manage brand voices — different tones for campaigns vs. support, for example — and preview how instructions read before writers use them everywhere.

Audiences

Describe who you’re trying to reach. You can add segments, open an audience to read the full picture, and edit details as your positioning evolves.

Competitors

List who you’re often compared to. That helps Superlemon suggest differentiation and avoid claims that are too close to a rival’s messaging.

Style Lab

Build style profiles when you care about look-and-feel as well as words — for example matching a visual vibe for social or landing pages. Create a profile, then open it anytime to adjust examples or uploads your team relies on.

Keeping things fresh

Set a reminder on your team to revisit sources and brand after big launches or rebrands. Stale context is the most common reason drafts feel “almost but not quite” right.