Research helps you discover what your audience looks for online and what topics are heating up, so campaigns and content can meet demand instead of guessing.

Where to start

Open Research from your workspace. You’ll land on an overview that points to keyword and trend tools. If a tool is grayed out, your workspace may need a website or source connected first — check Brand & knowledge.

Keywords

Use keywords to explore search terms related to your business. Start broad, then narrow to phrases you can realistically win. Save or export what you want the team to build content around.

Trends

The trends view highlights rising topics so you can piggyback thoughtfully — useful for social, blog calendars, and campaign angles.

Using research in campaigns

When you start a campaign, mention the keywords or trends you care about in setup so drafts lean in the right direction. Research isn’t separate from creation; it’s fuel for it.